How a Canadian Fast-Food Chain Beat Inflation with Bitcoin: A Strategy That’s Too Smart to Ignore

H1: The Unlikely Crypto Rebel in the Fast-Food World

Let me be clear: I don’t usually get excited about fast food. But when I read about a Canadian chain called Tahini turning its entire financial strategy into a Bitcoin-powered fortress, I paused mid-exchange-traded fund analysis.

This isn’t some Silicon Valley startup playing with memes. These are real restaurants—62 of them—running on a philosophy that could rewrite how we think about business resilience. And yes, they’re doing it while serving hummus and falafel.

H2: From Egyptian Inflation to Bitcoin Faith

The story starts not in Toronto—but Cairo. Co-founder Ali Hamam grew up watching the Egyptian pound evaporate under hyperinflation. “I saw my parents’ savings vanish like steam,” he said. That trauma wasn’t just personal—it became a blueprint for survival.

In March 2020, during the market crash, he bought his first Bitcoin “just because it was cheap.” Two months later? He’d fallen down the rabbit hole—reading whitepapers, listening to podcasts, buying more than he should have.

And then came the catalyst: governments printing money like there was no tomorrow. Central banks slashed rates. Canada sent stimulus cheques out like confetti.

“That’s when we knew,” says Omar Hamam, brother and CEO. “We weren’t just betting on crypto—we were hedging against currency collapse.”

H3: The Simple Rule That Beats Complexity

Their strategy? Simple enough to be absurd:

“Buy bitcoin every month. Don’t time it. Don’t panic. It doesn’t matter if price is high or low. Just keep buying.”

Yes—this is Dollar-Cost Averaging (DCA). The kind your financial advisor tells you is boring but reliable. But here’s what makes Tahini different: they applied it at scale—with full company reserves.

They started around $10k per BTC—the sweet spot between early adopter risk and late-stage FOMO—and have kept going through bull runs and crashes alike. Now? Over 70% of their corporate treasury is held in BTC.

And yes—I checked their math twice before writing this. The results? Not speculation—proof by performance.

H4: Payments Are Hard… So They Built an Alternative

You might think they accept Bitcoin at checkout—but here’s where reality bites. The POS systems used by most restaurants are walled gardens—closed source, inflexible, built for Visa or Mastercard only. Pricing updates? Checklists? Inventory tracking? All essential for daily operations—not just payments.

So instead of fighting integration hell, Tahini did something smarter: Their solution? Install Bitcoin ATMs—at ten locations across Canada. The profits from each machine flow directly into individual restaurant accounts—in satoshis (sats), naturally. Each ATM earns ~\(250/month in fees—but over time? Those sats compound like clockwork, something now worth over \)40K per location thanks to BTC’s rise. It’s not perfect—but it’s functional innovation born from necessity.